IT'S NOT ABOUT THE MONEY:
Unlock Your Money Type to Achieve
Spiritual and Financial Abundance
By Brent Kessel
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Brent Kessel, CFP
www.brentkessel.com
On April 1st of this year, our friend Brent Kessel will be publishing a book entitled: IT'S NOT ABOUT THE MONEY: Unlock Your Money Type to Achieve Spiritual and Financial Abundance. The details of the book are highlighted below, as well as information on how to order. We would like to congratulate Brent on this outstanding achievement - we know how much hard work he has put into this endeavor over the past few years!
The key to successful investing is to know yourself and not let your emotions make your investment decisions for you, says Brent Kessel, co-founder of one of the top wealth management firms in the country. In his new book, IT'S NOT ABOUT THE MONEY: Unlock Your Money Type to Achieve Spiritual and Financial Abundance (HarperOne, January 2008), he identifies eight financial "archetypes" to help anyone understand and change their relationship to money: Guardian, Pleasure Seeker, Idealist, Saver, Star, Innocent, Caretaker, and Empire Builder.
For example, in today's tumultuous financial markets, Guardians are the first to run to cash, bonds & other safe havens. Innocents are more resolute about keeping their heads in the sand, so to speak, because 'what's the point of trying to understand it when even the experts can't get it right'. And Stars are loading up on real estate and greentech to keep up with the proverbial investment Jones's.
Whether we hoard, splurge, or give it all away, our ineffective behavior patterns with money are tied to specific emotional states: anxiety or calm, craving or avoidance. Identifying your type helps direct your attention inward to begin to build a financial life which is free of stress and uncertainty.
IT'S NOT ABOUT THE MONEY combines the wisdom gleaned from Kessel's dialogues about money with spiritual leaders such as the Dalai Lama, Rabbi Harold Kushner, Ram Dass and Thich Nhat Hanh, financial experts such as Vanguard founder John C. Bogle and Nobel laureate Harry Markowitz, and business consultants Ken Blanchard and David Whyte (among others) with his own substantial experience to show how to grow more conscious about how you handle money.
To order the book, and learn more about your own and your client's money type, go to www.brentkessel.com